Product Full Name
This should identify both the title of the magazine, and the specific issue. The way the issue is identified should be consistent – for example, always refer to issues by their date, or always refer to them by their issue number – don’t use a combination of both as this is likely to confuse the customer. Our own preference is that issues are best identified by date, but using issues numbers is fine if that is the convention with your magazine. ‘Special issues’ should be described in whatever way is appropriate.
Examples of Product Full Names:
Widget Magazine, July 1990 Issue
Widget Magazine, Issue 46
Widget Magazine, Spring 2010 Issue
Widget Magazine, 1990 Annual
Widget Magazine, Blue Widget Special Issue
Contents Listing: (Optional)
This is the contents listing of the issue - providing this information is optional but very strongly recommended as it a key factor in attracting buyers. Usually this information will simply be a reproduction fo the contents listing which appears in the magazine itself, but you are encouraged to add extra information to the descriptions of the various articles if you wish.
Use plain text only, with '< br >' inserted where line-breaks are required. As with the Article Snippets, avoid duplicate content and don’t attempt to insert images or links, or any other html or formatting.
Each magazine issue may have up to six images. The first image must be of the front cover of the magazine, and is compulsory.
Additional images are optional, and may be of the inside pages from the magazine, or other items related to that issue such as perhaps supplements or free gifts etc.
See information elsewhere for advice about preparing the images themselves.
Product Short Name:
This is the ‘issue’ identifier only – usually with the word ‘issue’ itself eliminated.
Examples of Product Short Names:
Blue Widget Special
This is the shipping weight of the item, expressed in kilograms - for example, enter ‘0.25’ into this column if the item weighs 250grams. It’s in your interest to ensure the shipping weight given is as correct as possible, being neither higher nor lower than the actual weight of the item.
Article Snippets (Optional)
Entering ‘Article Snippet’ information greatly improves the usefulness of that issue’s website page by giving potential customers a better understanding of what that issue contains. It will also greatly increase the chance of customers finding your magazine in the first place – the Article Snippets information is indexed by both Magazine Exchange’s own article search facility, and external search engines such as Google.
It is recommended that you provide the introductory paragraphs of several of the main articles or features within the magazine – the aim is to provide enough information for the customer to know what the article is about, but not so much that they can avoid buying the magazine! Any text used must be unique to this magazine issue only – do not be tempted to reproduce the same bits of text within the Articles Snippets of several different magazine issues – this is known as ‘duplicate content’ and will greatly harm the search engine ranking of every page on which it appears.
Use plain text only, with '< br >' inserted where line-breaks are required. Do not attempt to insert images or links, or any other html or formatting.